Research | Branding | Copywriting

Apr 2023 - Mar 2024

Brand Development

WEBSITE

China Energy is a global enterprise with offices in Shanghai, London, Dublin and Belfast. They work with some of the largest Chinese manufacturers of renewable and solar products.

China Energy can provide the technical design for projects, supply the equipment from China and if required, provide an engineering and construction team from China to build the project.

Objectives

Develop my understanding of the renewables industry with particular focus on solar energy.
Position China-Energy and apply this to their promotional materials.
Analyse competitors and identify opportunities for differentiation.

My Role

Branding

We were tasked with developing a strong brand identity for the company as it launched into solar energy sector.

This involved crafting a brand narrative that highlighted China Energy's commitment to sustainability, innovation, and quality.

Research

We undertook extensive market analysis to understand industry trends and competitive positioning within the solar energy landscape.

This involved gathering and analyzing data from various industry reports, surveys, and market forecasts. This helped identify areas where China Energy could innovate and expand its offerings to meet evolving customer needs.

Copywriting

The strategic use of SEO techniques ensured that the website content was optimized for search engines, increasing visibility and attracting a wider audience.

Tailoring the messaging to resonate with diverse customer profiles across domestic, commercial and industrial industries was key to our approach.